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Digital Media/Branding FAQ'sWhenever we answer a great question from one of our clients, we will post it here. Thank you for your interest!
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Q: Would we be able to use it on other platforms associated with our company involving our social media pages such as Linked-In?
Definitely! You should use it across social media platforms, your corporate website and even job boards. When done correctly, a business specific video will reach your target audience in a fraction of the time that it would take them to browse your whole website. Think of it as a first date with potential customers and candidates. It’s a chance to show them who you are, what you can do and why they should care. It’s also a chance to speak to who they are as people, and invite them to form a personal connection with your corporate brand.
Q: If we were to move forward on an "About Us" video, how long would you need to be onsite?
Until the food runs out. No seriously-one to two hours maximum, but that really depends on how you wish to convey your message and the purpose. For example: Onboarding, site specific training or orientations normally take a bit longer as they involve more interaction and access to your facility. ‘About Us’, ‘A Day on The Job’ or ‘Why Work For Us’ videos can be mainly graphical along with voice-overs (or a message from the CEO, Manager, Director etc.) and normally take less time. If team members are involved, we will meet each one briefly and if necessary, massage content and delivery.
Tip: You should want people to hear your story as yours is no doubt unique. That said, don’t feel like you need to get every single detail into one single video. Viewers are much more likely to retain one, simple straightforward message than a hodgepodge of ideas thrown into a five minute video. We will work to keep your content focused, high quality and relevant.
Tip: You should want people to hear your story as yours is no doubt unique. That said, don’t feel like you need to get every single detail into one single video. Viewers are much more likely to retain one, simple straightforward message than a hodgepodge of ideas thrown into a five minute video. We will work to keep your content focused, high quality and relevant.
Q: Do you require additional resources such as managers or staff to participate?
That is entirely up to your organization, but the personal touch of those closest to the work or corporate vision is always a bonus! Viewers care about who’s behind the sign and are drawn to enthusiasm and passion. We can make good suggestions and clarification after we determine the subject matter of your media. (Find the people or person most comfortable in front of a camera. Trust us on this one. Even the best salesperson or social butterfly can freeze when we turn that camera on!)
Q: What is the cost associated with the entire process?
The base cost of each video in our video package is only $499.00. This includes up to 3 hours onsite on Pre-Production and Production, graphics agreed upon through discovery/concept development, voice-over if required, and 2 revisions to the video (with your approval.) The final media product will be delivered to you on DVD and hyperlink if you wish us to load to a YouTube or other video streaming website. We can also work with your web design team or IT to ensure your video is successfully loaded to your website or a webpage of your choice.
Q: Who has the authority for distribution?
Your organization. The final product is yours to do with as you wish. Put it to work!
Q: What does Peak Media do with the video?
If you are satisfied with our work, we will ask for a simple testimonial or the ability to use an opening scene or short sample (nothing that would compromise your proprietary information or trade secrets) on our corporate website’s media example page. If it’s super good, we’re changing the titles and heading to Cannes.
